Mail fulfillment house —a company that handles envelope stuffing, addressing, and mailing for a direct-mail campaign.
Mail order —a method of merchandising books directly to the consumer using ads in magazines and newspapers.
Makeready —all preparations for a press to get ready for a specific print run.
Manuscript —the book before it is typeset and printed.
Margin —the edge that surrounds the printed image on a page.
Market research —information gathering and analysis relating to any aspect of marketing.
Marketing plan —a publisher’s total advertising and promotional plan to sell books.
Mass-market paperback —the smaller 4" x 7" paperbacks designed for the widest possible distribution.
Master —original camera-ready artwork.
Match-print —a proof for four-color process work to show color done properly.
Matte finish —a nonglossy finish.
Measure —the length of a full line of type on a page. Expressed in picas.
Mechanical binding —bindings using wire, staples, or plastic.
Media —all print, TV, radio, and Internet sources for advertising and promotional exposure.
Media kit —a collection of publicity materials used to promote a book or an author to the media. Usually presented in a cardboard presentation folder with pockets.
Microfiche —one of three major microforms (microfilm, microfiche, microfarads) in which information is stored in greatly reduced form on photographic film and read through a special enlarging device.
Midlist —a professional author who has steady, but not strong, sales.
Mock-up —a visual presentation of a proposed page or piece of promotional material.
Model release —a form giving permission to use a photograph of an individual for publication.
Modem —a device used with a microcomputer and a telephone to facilitate telecommunications.
Monitor —a video display unit on which information typed into a computer appears.
Monograph —a short written report covering a single specific subject.
MS —an abbreviation for “manuscript.”
Multiple submission —the offering of a work to more than one publisher at the same time. |
